If your an Orlando real estate professional then you are constantly being told that video marketing is the wave of the future and if you’re a realtor that’s not using video you will be left behind. For the most part, I agree with that statement. I think that a real estate agent can still be successful without the use of video to promote themselves, but by not using video to promote their services, they won’t be nearly as successful as they could be by the use of video to promote their services.
The problem is that most realtor videos are really boring to watch and on top of that they are poor quality. I mean most of them are soo bad that it’s hard to watch one from beginning to end. When I first started creating videos for my business, I was guilty of this myself because it’s what we’re taught to do by these so-called “real estate Gurus”. I was taught that even if the video is poor quality, it’s still marketing and you should create videos no matter what. One day I was checking out some other realtor videos on Youtube and I came across this video about Orlando short sales. Normally, I would’ve just kept on going without even a click, but the thumbnail on the video was of a guy dressed up like a politician on a podium with a gun to his head! How could I resist watching this one?…I couldn’t, I clicked on it right away.
The video was all about Orlando short sales just like a million other short sale videos that are out there but this one was very different…It was entertaining and fun! It starts out with Orlando realtor “John Conde” on the podium starting to speak at a press conference. Mr. Conde is a short sale specialist in Orlando, all of a sudden he gets attacked by a 400-pound man with a gun, he quickly disarms him and then continues on with his speech like nothing ever happened. Throughout the four minute video there are several other funny and entertaining things that happen to him and all the while he delivers valuable information about short sales. By the end of the video there’s a link to another, then another and another. I watched all six without hesitation and not only did a learn a world of information about short sales, but I was entertained the entire time.
