As the housing market picks up, estate agents need to be ready to satisfy both buyers and sellers. Orlando Real Estate Agents will have to work harder to make sales, as home owners have become more savvy. They know the ins and outs of the industry and more are willing to sell properties themselves.
Recent figures have shown that more properties are being built and sold and that there are an increasing number of people looking to buy. This is all good news for estate agents who have had to weather the storm over the last few years. What should real estate agents be doing to boost sales and take advantage of this positivity?
Price realistically
Prices might be increasing, but that doesn’t mean you should be too optimistic with your asking prices. Home owners have a range of online services where they can view the prices of similar properties and what they sold for. They won’t be taken in by a property that’s overvalued. Even if they do make an offer that’s accepted, there could still be problems when they come to have it valued or look for quantity surveyor services. If a property is at the right price, there’s more chance of it selling quickly.
Join services
When people are buying and selling properties they need to use a range of professional services. If you don’t already have links with other local businesses, now would be a good time to start. Look for solicitors, mortgage advisors and quantity surveyor services that would be happy to recommend your business in exchange for you marketing them.
Good descriptions
The descriptions sell the property, as potential buyers want to get a feel for it before they view. Spend plenty of time making sure you have all the exact measurements and cover all the details. Speak with the current owners about local amenities and the distances to them, as well as what they really love about the house. This will give you a good indication of what will sell it to buyers.
Focus on the photos
As well as the descriptions, an excellent photo will also help to sell a property. If they’re attracted to a photo then they’re more likely to read the description and view the house. Buyers don’t want to see gloomy shots, so try and take them on a bright day. Think about what can be seen in the photo and remove anything that takes away the focus from the property: for example washing or rubbish.
Go mobile
More consumers are browsing property sites on the move, whether in their lunch break or on public transport. Therefore, it’s important that you’ve got an excellent mobile site, that’s easy to navigate. Buyers tend to use these sites more than sellers, so the search function should be high up on the page. There’s not as much space as on a static website, so concentrate on the important elements:
- Image
- Price
- Location
- Bedrooms
After the economic difficulties, estate agents and quantity surveyor services will be glad to see some positive news. The better-equipped agents are to sell properties quickly, the easier it’ll be for them to attract sellers and buyers.
