• Big-Name Brokerages Don’t Always Mean The Best Realtors

  • Orlando RealtorsWhen I started my career as an Orlando realtor back in 2004, I started working for one of the big-box brokerages thinking that it was a good way to get started in Orlando real estate and become a successful realtor. Working for a nationally recognized brokerage franchise can be great for new-bee real estate agents. They are constantly training new agents on how to prepare a listing agreement properly, how to use the MLS, creating CMA’s, etc. I think it was a great experience for me as a new agent just learning the ropes.

    With that being said, I also experienced the negatives in working for a big-box brokerage. The reason that everyone knows about national brokerage franchises is because of the massive amount of marketing that they do nationwide. These brokerages have a large budget to spend on marketing so that they stay pretty busy. The problem is that many times these brokers get so busy that they have trouble keeping up with all they buyers and sellers that are contacting them to buy or sell a house. Unfortunately, sometimes this means that the potential buyer or seller ends up getting either poor service or no service at all.

    It was then that I realized that it was time to branch out on my own. At first it was tough as it is with starting any new business. However, through hard work and perseverance I made it happen. I was fortunate enough to realize early on was that people really appreciate personalized service when it comes to buying or selling a house. I mean think about it,… buying or selling a home is or will be one of the most if not the most important transactions of a person’s lifetime. I learned that if you do your job by providing above-and-beyond type service to people then you will be successful as an Orlando real estate agent. The Best Realtors believe that if you make it not about the money, you make more money…it’s that simple. A happy client will tell their friends and family about what a good job their realtor did for them and spread the word. This translates into more clients which translates into increased income.

    I can’t tell you the amount of times that I’ve gotten calls from people saying that before they found me, they called so-and-so realtor from a large brokerage and didn’t even get a call back!


    Finding The Best Realtors

    We’re now fortunate enough to be in a position where most of our clients come by way of referrals from past clients. If you want the find the best realtor to sell or buy a home, don’t just pick the biggest named brokerage, look for realtors with proven track records.  Spend some time looking on Google type in terms like “Top Orlando Realtors” or “Orlando real estate agents”. This will give you a great place to start you search. Once you’ve picked out a few from the top results, start interviewing until you’ve found one not only with a great track record but one that you like. I wrote an article a while back called “A Guide To Interviewing An Orlando Realtor”  Which has some great information on finding the best realtor for you.

    Jenny Zamora RE Broker business card

    Jenny Zamora Orlando RE Broker