What Do Real Estate Agents Charge?

If you need to hire a real estate agent to help you buy or sell a house, keep in mind these real estate professionals get paid through a real estate commission. So how much does it cost and why? Can this be negotiated?

As a real estate agent in Orlando, FL since 2004, please let me explain everything you’ll need to know about real estate commissions.

How much are real estate commissions?

Instead of getting paid by the hour or weekly salary, real estate agents only get paid if the real estate transaction goes through.

Some brokerages will charge a flat rate for their services, most agents work off a percentage of the sale once the sale has gone through. The exact percentage can vary however, most real estate commissions are usually between 5 and 6% of the sale price. So on a $100,000 home, a 5% commission would be $5,000.

This might seem like a lot of money, but keep in mind that the real estate commission gets split between the listing agent and buyer’s agent. Also, real estate agents don’t receive a penny until the deal has gone through… a process that can take weeks and even months of work depending on the deal.

Who pays the real estate commission?

Usually, the seller of the home pays the entire amount of the commission for the service of both the listing agent as well as the buyer’s agent… unless the agent is representing both buyer and seller.

The two agents typically split the real estate commission 50/50. If a home sells for $100,000 at a 5% commission, each real estate agent will walk away with $2,500. However, this can also vary in certain situations such as if the listing agent was only offering 1% to the buyer’s agent. Everything in real estate is usually negotiable.

Dual Agency Explained

If the same real estate agent is representing both the buyer and the seller, the agent then becomes a “dual agent” and receives the entire amount of the real estate commission. That’s why listing agents love it when they also find the buyer in addition to representing the seller. [Talk about a huge payday!]

As an Orlando real estate agent, this has happened to me countless times. However, many real estate agents don’t like representing both parties because it puts them in the awkward situation of having to work for both the buyer which could at times become a conflict of interest.

What Exactly does real estate agent commission cover?

Homeowners certainly have the option of selling or buying their home “For Sale By Owner”, but when they find out the tremendous amount of time and work that it requires, they usually end up hiring a real estate agent. Real estate agents provide a whole wide range of services like; pricing the home correctly, marketing the home [on the Multiple Listing Service, social media, etc.] negotiations, and even guiding homeowners through the closing.

An experienced real estate agent can help you get top dollar for your home while handling all the stress that comes with selling a home. I can tell you from experience… good real estate agents earn their money!

Need proof? Check out these numbers… A recent National survey done in 2019 found that a typical FSBO home sold for $195,000 compared to $245,000 with the assistance of a real estate agent, according to the National Association of Realtors®.

That means that homes listed for sale with a realtor sold for $50,000 more than without an agent. Maybe that’s why a whopping 92% of homeowners used a real estate agent to sell their home.

Are real estate agent commissions negotiable?

As my first ever real estate teacher used to say all of the time “everything in real estate is negotiable”. Although a 5% to 6% commission is the norm here in Florida, there aren’t any state or even federal laws that set commission rates.

This means that if you want to sell your home, you can certainly ask your real estate agent to reduce their commission however, they aren’t obligated to do so.

One thing to consider is this: Your listing agent must pay for marketing your home from the commission they receive after the closing, less commission could mean a lower marketing budget for your home which could mean more time on the market.

With that being said, it won’t hurt to ask your agent to lower their commission. Most real estate agents won’t be offended [who cares if they are?] and the worst they can tell you is no. If you are tight on the numbers, you may ask them to charge you a flat fee for helping you list the home, communicate with buyers, and write the contract, but you won’t get a full service from the agent or brokerage with a flat fee. Most agents don’t offer a flat fee listing agreement, so you’ll have to shop around a bit, and be prepared to do some of the heavy lifting yourself.

Buying or selling a home will probably be one of the largest financial transactions of your lifetime, so make sure to find an experienced real estate agent that you can trust to do a great job. This isn’t the time to hire your nephew who just got his license 3 weeks ago…

Other Things You Should Know About Real Estate Commissions

Every detail about an agent’s real estate commission must be outlined in the listing agreement [contract] that you signed when you hired the agent. A typical listing agreement should also state how long the agent will represent you. Usually, a listing agreement in Florida lasts between 90 to 120 days.

As the home seller, you want a real estate agent who will fetch you the highest and best sales price and the terms you want, but the best real estate agents aren’t cheap. Like the old saying goes with most things in life… you get what you pay for.

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What’s the Difference Between a Real Estate Agent and a Broker?


Whether you’re buying or selling a home, you’re going to need some help. So the question becomes… Who should you hire? Unless you’re in the industry, It can be quite confusing to figure out the different types of real estate professionals and what the difference is. Real estate professionals go by a few different names such as real estate agent, real estate broker, and of course, Realtor. So what exactly is the difference between the three?

Many times these different titles are used interchangeably because most people don’t know the difference between them. However, there are some important differences between them as well as special requirements for using certain titles.

Following is a list of the most common real estate professional titles you will come across and what exactly they mean.

The Real Estate Agent

The real estate agent is a licensed professional who helps people to buy, sell and rent different types of real estate such as residential and commercial.

For them to get the license, the state requires the individual to complete pre-licensing training. Depending on the jurisdiction, the number of training hours required can vary quite a bit. In the state of Florida, for example, real estate agents have to take 63 hours of pre-licensing training and in California, applicants must complete 135 hours of pre-licensing training before they can test for their license.

Once the training has been completed, applicants must then take a state-issued written exam. In Florida for example, the real estate sale associate exam is a 100-question multiple-choice test. 45 of the questions are on real estate principles and practices, and another 45 questions cover Florida and Federal laws, the additional 10 questions require math calculations.

Once they’ve passed this exam, they can now call themselves a “real estate agent” and will most likely join a real estate brokerage where they can begin working with home buyers and sellers. New agents will also benefit tremendously from being around experienced agents.

The Real Estate Broker

A real estate broker is someone who has been a real estate agent for at least 2 years and has taken additional educational courses beyond the agent level as required by the state.

Pretty similar to a real estate agent’s exam, each state has its broker exam requirements and continued education. The additional requirements cover topics such as contracts, insurance, ethics, and taxes in a more in-depth level of understanding than what was taught to them as a new agent.

Brokers are also required to be knowledgeable about legal issues and how the law pertains to operating a brokerage, investing in real estate, new construction, and even property management. It’s because of this that brokers should have a more in-depth knowledge of the real estate business in their state.

To take the state broker’s exam and get a license, real estate agents must have at least 2 years of experience as a licensed agent under a licensed broker in the state of Florida.

Typically, there are 3 different types of real estate brokers and each one has a different role to play.

There are three types of real estate brokers, each with subtle differences in the role they perform:

The Principal Broker: is the person in an office that oversees all the other agents in that particular office. This person is also in charge of making sure that agents are complying and operating within state and national real estate law. The Principal broker mainly gets paid a cut of every commission of every agent in that office. Some brokers also receive an annual salary in addition to their commission.

The Broker Associate: This real estate professional aka affiliate broker possesses a broker’s license but is working under a managing broker. This agent is usually not responsible for overseeing other agents.

The Realtor: For a real estate agent to become a Realtor they need to become a member of the National Association of Realtors®. When you become a member, you are agreeing to uphold the standards of the Realtor Association as well as its code of ethics.

The NAR holds agents to a higher standard beyond what the state requires. Realtors also have access to valuable real estate market data as well as transaction management services and several other tools which can be extremely helpful in the real estate business.

The Listing Agent

The listing agent in a real estate transaction represents the seller and they are the ones that list the property. If you’re looking to sell your house, then you’d be wise to hire a listing agent, as they specialize in selling homes. They help in countless ways including pricing the home, home improvement advice, marketing, open houses, negotiating, scheduling showings, and closing.

Just like any other type of agent, listing agents don’t receive any money unless the home gets sold. When and if it sells, the typical real estate sales commission in Florida is between 5 and 6% [to be split between the listing agent and buyer’s agent]. Although, as I learned in my very first real estate class… “everything in real estate is negotiable”.

The Buyer’s Agent

Like it says in the title, buyer’s agents represent people who are buying a home. Like the listing agent, a buyer’s agent has a whole list of tasks to complete to ensure a successful home buying experience for their clients. Buyer’s agents can help with things like finding the right house, negotiations, recommending mortgage brokers or financial institutions.

Just like the listing agent, the buyer’s agent is dependent on the deal going through to get paid from the sale of the property. This is good news for the home buyer because it doesn’t cost them anything to hire a buyer’s agent.

Finding The Right Real Estate Professional For You

Most people start their search on Google, which is a good starting place. However, it’s also good practice to find an agent which specializes in the area where you are buying… or selling. Once you have a few potential candidates selected, meet with them in person, ask questions and check their online reviews. By doing this you’ll know if they’re a good fit for you moving forward.

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Orlando Realty Consultants – Video

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With us, you can sell your Orlando home for Top dollar in the least amount of time. We guarantee results.  We work with buyers and sellers from around the world which enables us to reach more potential buyers for your home.

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At Orlando Realty Consultants we understand that buying or selling a home is one of the most important decisions of your life. That’s why we go the extra mile to ensure that your home buying or selling experience is a pleasant one.

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Top Orlando Realtors

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Beach Party: Best Locations for a Summer Home

Picking out the perfect summer home starts with an important decision, where that home should be located. There are a number of amazing summer spots to choose from, but consider some of these top beach locales to get your gears turning.

Tybee Island

Tybee Island is an often overlooked gem that is ideal for a relaxing beach house right on the shore. Located off the coast of Georgia, near the historic city of Savannah, it is not the spot people always think of for a beach property. The island boasts beautiful homes on idyllic beaches, and is perfect for families or couples looking for a romantic getaway.Vero Beach

Like Tybee Island, Vero Beach offers a calmer alternative than its neighbors in south Florida. This beautiful beach area is located in the center of the sunshine state, and has some incredibly impressive homes to offer, many that are right on the water. Nearby restaurants and shopping also make it an attractive vacation spot.

Malibu

Everyone knows Malibu is a stunning beach spot, it has been showcased in countless films and TV series. But this area is actually a reasonable spot to invest in for the summer, particularly if you are interested in beach rentals. You get all the luxury and beauty of this beach city, for an affordable rental price.

Fort Lauderdale

Fort Lauderdale is a time tested standby for a reason, it delivers the goods with prime, luxury real estate. Rental properties and beach houses in this sunny city put you in the center of the action, so you can have a summer spent in the middle of all the south Florida scene can boast. They don’t call it vacation heaven for nothing.

Jersey Shore

If you are looking for more than respite and relaxation for your holiday in the sun, you can’t do much better than the Jersey Shore. This area is famous for large rentals and vacation properties that let you take advantage of the amazing beaches by day, and the exciting nightlife once the sun sets. It’s a party from dusk till dawn, plus you are close enough to the city to take in hot bars at the Crosby and other boutique hotels.

A summer at the beach is the stuff of dreams, and a beach home makes that dream a reality. Look into these awesome beach spots and start planning your holiday away from it all. And make sure to pack your sunscreen!

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We are Currently Hiring Orlando Realtors!

Orlando Realtors Wanted!

Due to the ever increasing amount of leads that we have coming into our office, it’s once again time to hire more Orlando Realtors so we can keep up with the demand. Have you ever wanted to work with and learn from a Top Orlando Broker?  Well, If you are a licensed Orlando Realtor, then now is your chance. Here are some of the things we take into consideration when hiring an Orlando Real Estate Agent.

Top 5 qualities we look for in when hiring an Orlando Real Estate Agent

1-  Be on time- Whether your coming into the office or headed to a meeting with a potential buyer or seller, nobody likes it when you make them wait. It’s unprofessional and It starts things of on the wrong foot. I’ve seen agents lose potential Orlando listings just because they showed up late for the appointment. The  seller will automatically think that you are always late for every thing you do.

2- Be a person of your word- If you say that you are going to do something, then follow through and do it. Being someone of your word will help to build your reputation as a trusted real estate professional in the community. It also helps to build trust with the people who work around you on a day to day basis. To be a successful Orlando agent you must have the  reputation of being a dependable agent and people will know that you won’t let them down.

3- Always be willing to learn- There are some agents out there that think they know everything because they’ve been doing real estate for a while, they get stuck in a certain way of doing things and resist change. With all the new laws and regulations that are happening in Orlando real estate, you have to be aware of them in order to serve the client to the best of your abilities. If you don’t know about the “New Law” that came out yesterday that will help your new client to achieve their goal, then you’re failing to do what’s best for your client.  I’ve been in real estate for 10 years and I feel like I learn something new everyday.

4- A good work ethic- This is something that is taught and instilled in you from when you’re a child. In my experience, It’s virtually impossible to teach an adult to have good work ethics if they don’t already have it in them. In the competitive world of Orlando Realty, you must be a hard worker if you’re going to survive solely as Realtor. We can provide an agent with a steady flow of leads for Orlando real estate, for both buyers and sellers. However, if those leads aren’t followed up on or worked on, then it’s a complete waste of time and marketing dollars.

5- Have a positive attitude- People that have a positive attitude tend to radiate positive energy or otherwise known as having a “Good Vibe”. These is really something that you either have or don’t have. I’ve met Orlando agents that absolutely hate being a realtor and it shows through. No matter how bad they try to hide it you just get the feeling that the don’t want to be there. This is negative energy aka having a “Bad Vibe”. Having a bad attitude will cripple you and ultimately destroy your career as a real estate agent. If you love what you do, you will never work a day in your life. To be a successful Orlando realtor, you have to absolutely love what you do and submerge yourself in it.

So there you have it. If you have the qualities mentioned above and you want to join one of Orlando’s Top Real Estate Brokerages, then please contact me so we can have a chat.

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